Smartly leveraging the power of search engine optimization (SEO) helps your content—and site—be seen, driving traffic and conversion to help sell your product, app, or ideas. Engaging an SEO specialist can be crucial to natural search success, but there are dozens of factors to consider and each can have a significant impact on the overall cost of the project. This article will look at each of those factors to help you get a better understanding of how to budget for your next search optimization project.
Before placing a bid, SEO specialists will briefly audit your website to determine what aspects can be better optimized for the search engines. This will usually include a keyword analysis plus a study of your site structure, loading times, bounce rates, time on site and other analytics factors. The findings will directly influence the overall costs involved with optimizing your website.