Modern Customers Want Brand Communities, No More Advertising

“People do not buy goods and services. They buy relations, stories and magic” – Seth Godin

What does everyone really need today? This question feels sharper especially now, when the majority of people are at home, face-to-face with a coronavirus lockdown. We start realizing the value of the community even more…

Modern customers aren’t looking for only products or services. They are seeking authentic human connections to revitalize themselves as social beings. Marketing is about how to approach customers, engage them, and suggest solutions that match their needs.

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