Mobile Local Marketing: Reaching the Mobile Customer

Do you have a local business?

Want an effective way to market to people who are near you?

To explore how to reach your customers with mobile marketing, I interview Rich Brooks.

In 2017, every business should focus on mobile, Rich says, especially businesses with physical locations and a local audience.

Mobile is important because people always have their devices by their side. For example, when Rich takes his daughter to volleyball practices in different towns, he uses Waze on his phone to get directions. Then after dropping her off, he goes to Yelp to find a coffeehouse or asks Google or Siri to find the nearest supermarket so he can go shopping. While he waits in line, Rich explores Facebook, Twitter, or Instagram; plays a game; or reads a news article.

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