With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master.
The average US adult spends 2 hours and 55 minutes on their smartphone every single day. And that’s across all ages, including users that don’t even own a cell phone or still use a Motorola flip phone.
So you need to start optimizing your marketing efforts for mobile viewers, but you can’t just resize your desktop ads and expect to succeed. It’s not that simple.