How Mindvalley Added 235,000 Subscribers (in 6 Months) by Treating YouTube like a Search Engine

Mindvalley University — a global college that delivers education on topics including meditation, personal growth, well-being, spirituality, and productivity — took eight years to grow its YouTube channel to 125,000 subscribers. But in the last six months, the company has exploded this number more than 360,000 subscribers.


By treating YouTube like the search engine it is — the second largest after Google itself.

Whatever your business model—B2B, B2C, services, SaaS, etc.—the strategies used by Mindvalley can be applied by anyone — especially those looking to reach new audiences.

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