Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits from the Google Display Network. That’s a whole lot of visits, but it’s only scratching the surface of what’s possible.
Location-based searches are on the rise, and while a lot of progress has been made in regard to measuring online-to-offline behavior, it’s still crucial to turn that data into action. In the past, I’ve gone under the hood of how Google measures store visits, and now I want to talk about what you should do with that information.
