How to Migrate to the New Facebook Tracking Pixel

As of February 15th, 2017, Facebook is disabling the conversion tracking pixel, at which point it’ll be removed from all advertising tools.

So what should Facebook advertisers do? It’s pretty simple – you’ll need to upgrade to the new Facebook pixel.

There’s a whole host of features the new Facebook pixel can facilitate. Here’s a list which compares the new options to the old features.

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