Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is now available to advertisers for the following countries: US, CA, UK, AU, FR, and DE.
Since Microsoft’s acquisition of LinkedIn, many PPC managers were hopeful this feature would become available. Advertising on LinkedIn focuses heavily on persona-driven targeting, with options for things like industry, employer size, and other similar criteria, but it’s widely regarded as a very expensive platform.
One of the struggles for business to business advertisers on search engines is consumers and businesses frequently search the same way, using the same search terms.