What is a Micro Moment and Why Does It Matter to Your Business?

When you run an ecommerce business, you might think it’s tough to connect with customers since there is so much competition online.

But what if there was a tiny instance where the opportunity for you to connect with potential customers and make a sale increased?

They happen all the time. They’re called micro-moments.

It all starts with a consumer’s smartphone, which most of us have come to rely on as our own personal assistants. When a smartphone user, for example, voice searches “where to eat ribs in Philadelphia,” this is a micro-moment.

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