Messenger Apps for Business: How to Use Chat for Marketing

Mobile messaging is on the rise. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer—an increase of almost 16 percent over 2015.

According to Nielsen’s Facebook Messaging Survey, 59 percent of people use messaging apps more now than they did two years ago, and 56 percent expect to use messaging even more over the next two years.

And in case you think messaging is only for chatting with friends, take note: while 59 percent of respondents to the Nielsen survey said they use messaging apps to connect with friends and family, 67 percent said they expect to use messaging more for communicating with businesses over the next two years.

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