How media companies are creating episodic series for Instagram Stories

At the same time as Facebook and Snapchat are stocking up on original shows, media companies are independently producing episodic series for Facebook-owned Instagram.

Sometime last year, Bustle Editor in Chief Kate Ward saw a tweet from someone asking whether watching Snapchat Stories had replaced TV as a before-bed ritual for anyone else.

“It kind of got us thinking about the experience of Snapchat Stories and eventually Instagram Stories, where it’s just a place where you share something with your friends but also a place where you can really program something and take advantage of the platform itself to come up with these fun, little, brief storytelling elements,” said Ward.

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