How to Measure Performance in Google AdWords

If you’re looking to increase your visibility, grow your traffic and boost your profits then Google AdWords is the marketing channel for you. Over recent years Google AdWords has grown in complexity as the targeting options, campaign types and advert formats have expanded to meet the needs of a multi-device world. This added complexity has meant that advertisers are increasingly unsure of the best ways to measure performance and gain insights into how to improve the performance of their campaigns.

In this article, I’ll run through the AdWords metrics that actually matter and how you can measure them to build a successful advertising campaign for your business.

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