Most small businesses have only have a small chunk of change for their advertising, which means you cannot afford to be wasting your money in ineffective areas. This post will help anyone with a small advertising spend in AdWords to narrow their target audience in Google search results. Following the three sections will make sure your ad is there at the right time and place for the right customers.
Setter-and-forgetters can skip this post. This is for those that want to take actionable steps to up their advertising game and maximize their precious, hard-earned moola.
There are certain features you want to avoid while running Google AdWords, unless you want Google making the decisions for you. Many of the suggestions in this article can only be implemented when not using these settings. If you want to take that next step with your AdWords account, its best to leave these alone.