Welcome to Facebook advertising, home of the lowest cost per 1,000 impressions in the history of the entire advertising world (AdEspresso, 2016).
The world really is your oyster when you’re advertising on Facebook. With each person building their own personal profile full of interests, it’s easy to find the audience your business is looking for. Think about it: every interaction, click, reaction, and thing users do on Facebook is contributing to building the world’s largest interest-targeting database for advertisers. With such a large and targetable audience, it makes sense that the Facebook advertising kingdom’s main export is leads.