How to Master PPC Targeting and Choose the Right Ad Platform

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use.

The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

So where do you even begin when there are 72+ PPC options for you?

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