Facebook is the most used social site among all ages and with 1.65 billion users, people are using Facebook and they are using it a lot. In fact, Facebook accounts for 1 minute for every 6 minutes spent online.
This creates an abundance of content on the site, Facebook has said that the average user has access to more than 1,500 posts per day but only looks at 300.
The content that appears in users’ News Feeds is based on the Facebook algorithm.
Adam Mosseri, Facebook’s VP of product management for News Feed, explained the need for an algorithm in a blog post: “When we launched News Feed in 2006, it was hard to imagine the challenge we now face: far too much information for any one person to consume.