Marketing’s Top Tools: Guilt, Shame & Fear

When we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers.

Tools like Screaming Frog or Search Console likely spring to mind if asked what your favorites are.

Arguably more important though are the tools we use to convince consumers and decision-makers to purchase the goods and services we’re marketing: emotions.

There are the positives. The promise of reward. The good feeling of doing the right thing.

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