With more than one-fourth of 2017 over, many businesses feel pressured to achieve the goals they set for themselves at the beginning of the year. Next year’s resolutions are months away, but there are still changes happening this year that will heavily influence the practice of marketing in years to come. Here are some of the biggest trends on the horizon that stand to change the way businesses reach consumers.
Video has already become an integral part of marketing for many businesses. The clear majority of businesses have reported plans to increase their spending on video-based marketing in 2017, and that will likely continue going into 2018. Live video has been touted as the big game changer this year, with YouTube and Facebook encouraging members to go live. Some businesses are using Periscope to reach consumers who are looking for live videos to view.