Video rules the internet. It’s a point we’ve been making on this blog for at least the past two years.
YouTube is the world’s second largest search engine, and videos account for roughly three-quarters of all web traffic. By 2019, that number should reach 80 percent.
That doesn’t mean that video needs to dominate your company’s marketing efforts. In this blog post, we’ll talk about why a well-rounded marketing strategy needs both video and text to work.