Marketing Right Now Is #$%*ing Hard

Over the last couple weeks, I’ve talked to dozens of startup founders, small business owners, and web marketers of all kinds. Folks are scared, and rightfully so. Staring into the face of an uncertain period of quarantining followed by what most estimate will be the worst economic downturn of the last 50 years, and maybe 100, is sobering.

The most informed people & sources I follow generally agree on three things about the pandemic we’re in now and the future that follows:

1) Given a choice between spreading the virus to “protect the economy” and destroying the economy to slow down the rate of infections, we absolutely must choose the latter. Millions of deaths are an unacceptable price, and historically, while recessions are stressful, difficult times, ironically, they save lives and improve health.

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