Visual content marketing is one of the hottest digital marketing trends these days. People are more interested in seeing information rather than reading it, and as a result, visual marketing platforms like Pinterest and Instagram have experienced a significant increase in the number of users.
While both Pinterest and Instagram look similar on the surface – people share pictures of food they eat, places they visit and browse and share images they like. But if you dive in deeper, you can identify things that make the two social forums different. And these differences lead to the question commonly asked by online businesses and marketers, “which one is better, Pinterest or Instagram?”