Marketing Myopia: What is It? How Does It Affect Your Business?

Marketing myopia can be the cause of businesses failing, marketing campaigns nosediving and products failing to sell.

And despite its potential threat, marketing myopia is not something that many marketers, entrepreneurs and business owners know much about.

If you’ve ever managed a campaign that’s massively underwhelmed, expected big things from a product launch that’s fallen flat on its face or had a failed business idea that felt like a sure thing, this article will be worth your while.

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