Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses the stages a customer goes through on his or her way to becoming a customer.
A few things that aren’t really clear in the marketing funnel.
First, conversion isn’t the end of the process. It’s just a waypoint. Once a consumer becomes a customer, your job is only half over. Now, you need to keep that customer happy by providing extraordinary customer support and great product performance.
Photo credit: Creativity103 via Visualhunt / CC BY
