Marketing to the Full Funnel: Growth Strategies for Every Stage

Before a consumer makes a purchase, they go through a process of research and decision making. This has always been the case, but it’s only recently that businesses have really started paying attention to the full funnel, and how it can be used to market to consumers more effectively.

In order to maximize lead generation and sales it’s essential that marketers consider the full funnel:

  • How they get new potential customers exposed to the brand.
  • How they can drive people to the website.
  • How they can gain a potential customer’s trust.
  • What they need to do to push potential customers to convert.
  • How to market to customers after they’ve converted.

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