If you recently launched a startup or small business, you may not have enough funds to invest in expensive advertising and marketing campaigns like your larger competitors. But don’t worry, there are plenty of simple and effective marketing techniques with a modest budget that can help you promote your small business. Below are some of the most effective marketing strategies for the business on a budget.
Content marketing has become an essential and affordable marketing technique for any business, big or small. You can expand your customer base by creating and distributing relevant and valuable content to your target audience through various channels. This helps you to drive traffic to your website and attract new customers. You should continuously monitor the performance of your content through (free) tools like Google Analytics. In addition, you should review and update your content based on its past performance and focus only on creating content that generates more views.