Marketing automation for the little guy is helping to power the new economy

The internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own businesses. Because of these technical advances, entrepreneurs offering everything from outdoor landscaping to speech writing can represent themselves in a cost-effective way.

In fact, over 33 percent of the entire American workforce is involved in some type of freelance work, according to an in-depth report by Spera undertaken last year. (Registration required.) Either they’ve been laid off, they are an expert, or they are looking for additional income.

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