There are 2.9 billion email users worldwide.
While you may not have that many people on your email marketing list, demand for email is still high. In fact, 61% of consumers say that they enjoy receiving promotional emails weekly, and 38% want emails more often.
86% of businesses say that they plan to increase their email marketing efforts in the coming year in order to meet this demand.
But this also means more time spent creating campaigns, segmenting lists, and retargeting email subscribers.