How Marketers Must Prepare for the Voice-Connected Consumer

2018 has barely kicked off and already it is apparent that voice technology will influence many of the year’s brands and customer experiences. Between speculation of Amazon Alexa’s plans to introduce advertisements and the takeover of connected voice capabilities at CES 2018, marketers have a lot to think about when it comes to how and when they maximize the technology.

As the big guys bring smart devices and connected capabilities to cars, appliances and robots, hardware and software manufacturers as well as marketers must be equally smart in their strategies to prepare for the new ways customers will engage. These strategies will be essential for creating great experiences that simultaneously offer non-intrusive advertising and useful marketing messages.

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