Creating and building authentic relationships online begins with building trust. Trust takes work. In order to build trust, you need to get to know the other person, just like you would in a non-digital relationship. Often times we forget that behind that other computer screen is a real person with real feelings and emotions. Whether you’re a business owner or a marketer, taking the time to understand the emotional temperament of the people coming to your site will help you to empathize with them and build a deeper more meaningful connection.
The average American comes in contact with 4,000 to 10,000 marketing messages each day. A large majority of them are just filtered out as noise. We have become so used to being interrupted by traditional advertising that most of us just ignore it. The ones that do end up making it through are either by accident or because they had something special, an emotional connection.