How to Market Your Business Without Spending a Dollar on Ads

Is it possible? Can you really market your business without advertising?

The simple answer is yes, but it’s not simple. Building a successful business isn’t easy. If it was, everyone would do it. But the point of this post is that there is a common myth that abounds among the entrepreneurial and small business community, and that is that it’s only possible to launch and grow a business through advertising.

We know that’s not true because many of the most successful businesses in the country did not spend a single dollar on advertising until they were already successful. Brands like Amazon, Zappos, Warby Parker, Uniqlo, Lululemon, Krispy Kreme, and Go Pro – while many of them advertise now – grew initially without any advertising.

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