What does it take to run a profitable PPC campaign on Google AdWords? 15 lessons learned after managing more than $1 Million advertising on Google.
The main goal of a PPC Campaign is to generate profit. If that goal is not achieved, then you should take the correct decision and stop your campaigns because you are simply losing your money.
This is a very basic principle that every business owner should follow, whether it’s PPC campaigns on AdWords, Facebook Paid ads, LinkedIn Ads or any other platform.