Making B2B video content work: marketers from Linkedln, Dailymotion and The Smalls share best practices

More B2B brands are using video to achieve various objectives; from building brand awareness, to product and service promotion, boosting conversions and lead generation.

According to a poll by LinkedIn, 62% of B2B marketers believe that video should be the primary platform of any creators.

Delving deeper into what types of video that work best for different B2B marketing objectives, Assaf Tarnopolsky, director of marketing solutions for Southeast Asia, North Asia and Japan at LinkedIn tells The Drum the poll also found that video content which are energetic (16.90%), inspiring (13.50%), informative (12.60%) and humorous (11.90%), works best for B2B marketers.

Read Full Article>>>

You may also like