How to Make Your Video Go Viral on Social Media

Word of mouth holds a lot of power. The thing is, the internet has given people a megaphone that they can use to make themselves heard. Whether your brand is on Facebook, Youtube, Twitter, etc., understanding the mechanisms of video sharing across your social networks is crucial to crafting a successful marketing campaign.

On social platforms, sharing is all about creating emotion. As a brand, you should focus on sharing a video that makes your target audience feel good, aim to fire them up with videos they’re not used to seeing every day.

A social video goes beyond uploading an mp4 to your company’s Facebook page. To have true value, be viewed and shared across social channels, you should focus on strategies to entice and engage people to take action (e.g. like, share, comment).

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