Testimonial videos help businesses close sales. This is a fact that nobody can deny.
But do you know why that is?
It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase – if they don’t trust your brand, they’ll back out.
Testimonials provide evidence that your product or service actually works as promised. In fact, 90% of customers admit that their buying decisions are heavily influenced by online reviews.