Google processes over 3.5 billion searches per day. While these searches cover millions of different topics, a significant portion are people looking for a business or service in their local area, making Google one of the most important tools for customers and businesses alike.
Despite the omnipresence of Google in a consumer’s life, many small business owners aren’t taking the time to improve their visibility on the search engine, according to a recent Manta report. As the CEO of Manta, I strongly recommend that small businesses prioritize earning a spot in Google’s “Three Pack.” This is the coveted list of three local businesses accompanied by a Google Maps image that appears when someone searches for a business type or location (such as “plumbers near me” or “auto repair in Chicago”). By setting their sights on the Local Three Pack, small businesses can stand out from competitors and get more calls and visits from customers.