How to Make Your LinkedIn Profile 20x More Appealing, According to Science

If you want to win new business online, especially on LinkedIn, you have to go back to an era before computers (let alone the Internet and social media) even existed.

For as long as human beings have been alive and doing business together, people have often decided who to give their trust, affection and money to based on some rather simple (and, some would argue, shallow) factors, including one’s personal appearance and dress.

Love it or hate it, this is the truth about how business often gets done in-person and online.

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