Are you using video on your brand’s homepage? If not, you may be missing an opportunity. Video has a unique ability to catch attention, tell a story, and convince people to take action.
Whether you work for a retail brand, a university, a nonprofit or a software company, your organization needs an engaging homepage video to explain what you do, and why anyone who visits your website should care.
According to a study by Animoto, 76.5% of professional marketers and small business owners that have used video marketing say it has had a direct impact on their business. The same study found that 1 in 4 respondents feel behind the competition when it comes to video marketing. Jumping in and creating a killer explainer video for your homepage can help you get ahead of the game.