You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you’re still asking the big question:
“How?”
If you aren’t producing video content because you don’t think you have the ability, time, or resources to do it, we have some good news: Your answer to the video content question could be sitting in your pants pocket. (Hint: It’s your iPhone.)