Have you noticed that certain Facebook Page covers are… moving? It’s not your eyes playing tricks on you. Facebook began to test video covers in April 2017, and they’re slowly rolling out the feature to all Pages.
Here’s Facebook’s explanation about the decision to introduce animated covers:
“We’re always looking for ways to help businesses create more engaging experiences and drive more rich experiences for their audiences. To do this, we’re testing the ability for pages to upload a cover video as the page cover. By making cover video available, we want to help you create more engaging interaction and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent space: your Page cover.”