Email marketing service MailChimp is now putting a very low price tag on its triggered email features.
Really low, as in zero.
The email automations had previously been available only in the company’s enterprise edition for paying customers. But today, MailChimp is announcing that all 15 million users of the free version of the platform can also create targeted emails triggered, for instance, by such events as a subscriber’s birthday or the onboarding of a new customer.
The automations include a series of emails that automatically welcome new subscribers, send AI-recommended products when a shopping cart is left with abandoned items, try to re-engage lapsed customers who haven’t made a purchase in a while, or confirm orders. Users can also customize triggers and responding emails.