MailChimp has long offered its users an easy way to manage and run their email marketing campaigns. Now, for the first time in its long history, the company is going beyond email marketing with the launch of a new tool that lets its users create Facebook ad campaigns right from the existing MailChimp dashboard.
The company may be best known for its email platform, but as a company spokesperson noted, its mission goes way beyond that. MailChimp wants to become a holistic marketing platform for businesses (and I would expect that at some point in this process, it’ll change its name to reflect that). As mobile, social, and messaging become more important, that means MailChimp needs to go where its users’ target audience is — and the one place these users definitely are is on Facebook.