Mailchimp Automations That Every Shopify Store Should Use

Email marketing gets a bad rap. Countless companies send out a ludicrous number of emails on a daily basis with spammy subject lines such as “You’ve Been Selected! Get 20% Off Today Only!”. (I’m looking squarely in the direction of a large home furnishings company.)

Even though the reputation isn’t great, email marketing, particularly automated email marketing, presents a huge opportunity for ecommerce store owners.

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