We’ve been hearing a lot about machine learning for the past couple of years, but do we really know what it is and how it will change the organic search results? What skill sets do SEOs need and what role will we play in the near future?
If you still aren’t sure how machine learning is changing SEO, it’s time to pay close attention. Although machine learning isn’t new (it’s been around and has been used for years), we must learn new skills and adapt to how things are rapidly changing with the rise of this technology.
Soon you could notice a big drop in your client’s search engine visibility, conversions, and traffic. You may think it’s because of an algorithm update, but that may not be the case. It could be purely related to machine learning changing the SERPs and causing your client’s site to slip further down the page where no one will see it.