For a majority of your customers, your website is typically the first place they come in contact with your brand. Having a great online experience is essential for all businesses today. In a study done by MineWhat.com, they found that:
- 81% percent of shoppers conduct online research before they make a purchase.
- 60% begin by using a search engine to find the products they want
- 61 % will read product reviews before making any purchase.
- On average, a consumer will visit three stores before making their purchase.
Today’s shoppers are looking for more than just the best price, they also want a great experience. If your website doesn’t engage your users or it’s hard to navigate, they are going somewhere else and quickly. Below are a few website users statics that were compiled by the team over at Impact Brand: