In a rather under-the-radar update earlier this year, Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text were typically rejected or quickly paused by Facebook. The new system theoretically gives more leeway to advertisers, but it also spells out the potential impact of image text on audience reach.
Currently, Facebook points advertisers to a testing page with a four-tier grading system regarding likely ad reach based on the share of text within the image. To this end, you’ll still want to minimize the amount of text included within the ad image.
Photo credit: Sarah.Marshall via Visual hunt / CC BY