I ask how small business owners can know whether social media marketing is worth the time needed to create content. Bruce believes local businesses don’t have a choice about whether to use social media. The only choice is which platform to use, whether it’s Facebook, Instagram, or something else. And use a couple of platforms. That’s where the younger generation is hanging out and you need to be able to communicate with them.
Social media creates awareness of local businesses. Your ad or video may not register with someone the first time they see it, but by the second, third, or fourth time, your marketing starts to sink in. Then, when there’s a need for the service you offer, the people who’ve seen your marketing subconsciously think of you.