Local SEO is about so much more than tools

Optimizing websites is an organic process that requires human insight. If you ask five SEO professionals to optimize the same page, they’d all do it differently. They’d all agree that title tags, H1s and content need to be optimized, but they’d optimize each element differently.

SEO tools are meant to make our jobs easier by simplifying tasks or gathering and visualizing data. But you still have to know how to interpret the data that’s presented. Trust Flow is Majestic’s estimation of a link quality score, based on the inferred quality of links from various sites. Moz’s Spam Score is calculated by looking at various factors that tend to belong to spammy sites.

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