As a local business, local SEO (Search Engine Optimization) plays a pivotal role in getting your business noticed and keeping you on top of the search engine results pages (SERPs).
Ranking locally is great and all, but are you hoping to be found in the search results of your surrounding neighborhoods, cities, and counties, too?
If so, know that when they say “local” SEO, they mean “local” SEO. Your location is exact and precise.
Wherever your physical address is located, that’s where your local city is, and that’s probably the only place your local SEO is paying off because you only show up in the city that you’re geographically close to.