When it comes to ranking in local search, there’s a lot a site owner can do to send signals to Google about where their site should be ranked most prominently.
Google’s machine learning algorithms work hard to determine where a business is located in order to rank its website appropriately in local search results. As powerful as they are, Google’s algorithms can only do so much. The rest is up to you.
In this article we will teach you about the signals Google relies on to determine where a site should be ranked in local search. In the end, you can use that knowledge to optimize your site for success.