When marketing your local business, reviews are everything. Think about it. The last time you were looking for a plumber, mechanic, or pool service, what is one of the first things you looked for? Their reviews on Google. How about when you were on vacation last summer and were looking for a restaurant? Yelp came to the rescue. When you are in need of a local business you want one that is recommended; if not by your friends, then by strangers.
“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” – Brian Solis
The 2017 Local Consumer Review Survey conducted by Bright Local revealed some interesting data on the importance of reviews by consumers. According to the survey: